The President of the United States of America, authorized by Act of Congress, July 9, 1918, takes pleasure in presenting the Distinguished Service Cross to Sergeant Franklin C. Bard (ASN: 1899616), United States Army, for extraordinary heroism in action while serving with Company K, 325th Infantry Regiment, 82d Division, American Expeditionary Forces, near St. Juvin, France, October 14 – 18, 1918. After all the officers of his company had become casualties, Sergeant Bard reorganized the company with notable bravery and skill, and led it forward to its objective. Retaining command next day, though handicapped by numerous casualties, he kept his men well in hand and successfully led them in all advances which were ordered, inspiring them by his courage and coolness.