The President of the United States of America, authorized by Act of Congress July 9, 1918 (amended by an act of July 25, 1963), takes pleasure in presenting the Silver Star to Colonel (Infantry) Joseph Ross Franklin (ASN: 0-62893), United States Army, for gallantry in action on 25 May 1972, while serving as Senior Advisor, 21st Infantry Division, Army of the Republic of Vietnam. On this date during the campaign to clear Highway 13 to relieve An Loc, Colonel Franklin, on one of his frequent visits to the area of greatest enemy resistance, moved to the 1st Battalion, 32d Regiment. The battalion was the lead element facing two NVA battalions and was under intense automatic weapons, B-40 wire-guided missile, 122-mm. rocket and 120-mm mortar fire when he arrived. A rocket struck ten feet from him wounding the battalion advisor who had been directing air strikes against the enemy. Colonel Franklin without regard for his own safety under fire moved immediately to render first aid to the advisor until an ARVN medic arrived. He then took over direction of Air Strikes, remaining in an exposed position to best observe the nearby enemy fortifications and direct the strikes. After requesting a helicopter to evacuate the wounded advisor, he selected a landing zone and guided the helicopter’s approach. A few seconds after the aircraft touched down an enemy mortar impacted 15 feet from it. Remaining on the landing zone, exposed to the enemy fire, Colonel Franklin attempted to load a stretcher bearing an ARVN soldier onto the helicopter while it was ascending. As the aircraft rose from the landing zone, the helpless wounded ARVN soldier fell from the helicopter and would have been re-injured but Colonel Franklin caught him breaking his fall. He then moved the wounded soldier to a more secure area while intense mortar and rocket fire continued. Colonel Franklin’s conspicuous gallantry in action was in keeping with the highest traditions of the United States Army and reflects great credit upon himself and the military service.