The President of the United States of America, authorized by Act of Congress, July 9, 1918 (amended by act of July 25, 1963), takes pleasure in presenting the Distinguished Service Cross to Captain (Infantry) Robert L. Friedrich, United States Army, for extraordinary heroism in connection with military operations involving conflict with an armed hostile force in the Republic of Vietnam, while serving with Company B, 3d Battalion, 187th Airborne Infantry Regiment, 101st Airborne Division (Airmobile). Captain Friedrich distinguished himself by exceptionally valorous actions on 7 September 1968 while serving as company commander of a combat operation near Trung Lap. When one platoon came under enemy fire at their landing zone, Captain Friedrich disembarked from his command and control helicopter to lead another platoon to the assistance of the beleaguered men. Receiving light fire upon landing, they soon overpowered the resistance and proceeded toward the area of conflict. Having established a position in a hedgerow, Captain Friedrich and two radio-telephone operators moved out toward the pinned-down men. Immediately they came under intense fire which wounded one of the radio men. Captain Friedrich applied first aid to the injured man, but to no avail. Pressing on to the imperiled element, he reorganized his men and led them back to the hedgerow. He then employed artillery and air strikes as near as fifty meters from his position to force the enemy back, thus allowing the dead and wounded to be evacuated. As darkness approached, he led his men to the safety of a defensive position which was being prepared by other elements of the battalion. Captain Friedrich’s extraordinary heroism and devotion to duty were in keeping with the highest traditions of the military service and reflect great credit upon himself, his unit, and the United States Army.