The President of the United States of America takes pleasure in presenting the Legion of Merit to Lieutenant Colonel David Lawrence Althoff (MCSN: 0-64955), United States Marine Corps, for exceptionally meritorious conduct in the performance of outstanding services to the Government of the United States from 22 September 1969 through 1 September 1972, while serving with the Career Planning Branch at Headquarters, U.S. Marine Corps. Lieutenant Colonel Althoff consistently demonstrated exceptional talent in leadership and management of constantly changing and sensitive assignments. Undertaking his duties at a time when officer retention was seriously affected by the prolonged and bloody Vietnam conflict, he studied, identified and isolated the elements necessary to increase the retention rate of officers, in both qualitative and quantitative senses. He then developed an officer retention effort which was clearly sound in concept, characterized by original and imaginative thought, and singularly well-managed in execution. Largely through his efforts the trend of officer retention in the Marine Corps was reversed. The program today stands as one which is strong and productive, with more than two applicants for every Regular appointment available. Similarly, Lieutenant Colonel Althoff’s efforts in enlisted retention have inspired enlightened programs which have done much to change the character of enlisted career planning and retention to one of professional competence and personal interest in each individual. Largely through his efforts in quality control and career motivation, the Career Planning establishment was upgraded, and has become one contributing greatly to the maintenance of a truly professional quality career force. Lieutenant Colonel Althoff planned, organized, and administered the first Marine Corps-Wide Company Grade Officers Symposium to solicit the thinking of the young officers in the Marine Corps on the requirement to make the Marine Corps competitive with business and industry for the service of the nation’s finest young men. In short, to update the concept of “taking care of our own” in the modern era. His great skill and perseverance in handling the myriad of details attendant to the symposium and its follow-up action at Headquarters Marine Corps was the salient effort in the career planning field in 1971. Superior performance of duties typified above has been the hallmark of Lieutenant Colonel Althoff’s performance in accomplishing broad and diverse tasks in both combat and other assignments, and highlights the culmination of more than 20 years honorable and dedicated Marine Corps service. By his outstanding personal example, dynamic leadership, sound judgment, and inspiring devotion to duty throughout, Lieutenant Colonel Althoff reflected great credit upon himself and the Marine Corps and upheld the highest traditions of the United States Naval Service.