The President of the United States of America takes pleasure in presenting the Navy Distinguished Service Medal to Vice Admiral Donald Cooke Davis (NSN: 0-283361), United States Navy, for exceptionally meritorious and distinguished service in a position of great responsibility to the Government of the United States as Director, Navy Program Planning, Office of the Chief of Naval Operations from May 1975 to February 1978. As the Chief of Naval Operations Principal Staff Executive for all except Joint staff matters, Vice Admiral Davis demonstrated dynamic leadership, innovation, and personal initiative during a period of unprecedented worldwide inflation and resultant changes in national priorities. Severe fiscal constraints, imposed government-wide, required a thorough reexamination of the Navy’s management concepts, systems, and procedures in order to ensure that the Navy could continue to meet ever-expanding military commitments. He met this challenge by initiating many broad, new management concepts as well as refining many existing concepts. In addition, Vice Admiral Davis’ establishment of, and guidance to, various committees for each of the Navy’s major support areas resulted in support policies and manpower allocations that immediately increased efficiency and improved fleet readiness. His unparalleled knowledge of the programming and budgeting processes and their interfaces with the major systems acquisition process, coupled with an intimate knowledge of present fleet needs, allowed him to institute management actions that contributed to a more balanced, ready Navy. By his distinctive accomplishments, keen foresight, and steadfast dedication, Vice Admiral Davis reflected great credit upon himself and upheld the highest traditions of the United States Naval Service.