The President of the United States of America, authorized by Act of Congress, July 9, 1918, takes pleasure in presenting the Army Distinguished Service Medal to Brigadier General [then Colonel (Coast Artillery Corps)] Frederick Lord Hayden (ASN: 0-12627), United States Army, for exceptionally meritorious and distinguished services to the Government of the United States, in a duty of great responsibility, during the period from May 1941 to March 1944. As Chief of the Enlisted Branch, Military Personnel Division, and later as Deputy Director of the Military Personnel Division, Army Service Forces, General Hayden, with keen foresight and unusual ability established and adhered to the basic theory that the objective of personnel direction was the conservation of military manpower. He maintained close liaison with the Selective Service System, Army Service Commands, Army Ground Forces and Army Air Forces, and efficiently accomplished the procurement of enlisted men through Selective Service and recruiting. His rare abilities contributed greatly to the solution of the major military personnel and manpower problems.