The President of the United States of America takes pleasure in presenting the Legion of Merit to Captain Alan M. Steinman, United States Coast Guard, for exceptionally meritorious conduct in the performance of outstanding services to the Government of the United States as Chief, Wellness Programs Branch, Operational Medicine Division, Office of Health and Safety, U.S. Coast Guard Headquarters from January 1991 to June 1993. During this period, Captain Steinman planned, developed, and placed into operation the Coast Guard’s first service-wide Wellness Program, stressing health promotion and disease prevention. Employing the principles of Total Quality Management, he surveyed customer expectations and needs, and tailored a voluntary program that derives its greatest strength from local initiative and motivation at the unit level. Captain Steinman’s efforts have had a major impact on the health and well being of the Coast Guard family, as evidenced by an unprecedented 30 percent decline in smoking among active duty personnel. Captain Steinman successfully integrated wellness education into the curricula of all accession points, training centers, the Chief Petty Officer’s Academy, and the Military Requirements for Advancement in paygrades E-3 through E-7. He established a Wellness Program Specialist corps of dedicated and highly motivated enlisted, officer, and civilian personnel. He developed the weekly Wellness Bulletin, a popular and widely read newsletter to promote healthy living. Captain Steinman performed an invaluable public health service for the Coast Guard family. The early successes of the Wellness Program served as a model for our sister services. Through Captain Steinman’s efforts, the Coast Guard has begun to effectively transition from a disease based health care delivery system to a preventive medicine based system that gives its individual members and their families, a stake in their own health and health care by providing them the knowledge to practice healthier habits and lifestyles. Captain Steinman’s ability, diligence, and devotion to duty are most heartily commended and are in keeping with the highest traditions of the United States Public Health Service and the United States Coast Guard.



