The President of the United States of America takes pleasure in presenting a Gold Star in lieu of a Second Award of the Legion of Merit to Rear Admiral John William Ailes, III (NSN: 0-63188), United States Navy, for exceptionally meritorious conduct in the performance of outstanding services to the Government of the United States as Commander Service Force, U.S. Atlantic Fleet during the period 27 July 1963 to 30 June 1965. An extremely competent, resourceful and forceful leader, he was the dynamic driving force behind major improvements in mobile logistic support of the Atlantic Fleet. Assuming command of the Service Force on 27 July 1963, he developed and implemented an operational concept for the Service Force, as an operating force of the Fleet which increased the flexibility and extent of mobile logistic support available to the Fleet from the limited and aging resources of his command. With relentless zeal he pursued the development of improved ships, new equipment and techniques, and the implementation of helicopter replenishment of combat forces. His enthusiasm and inspiring leadership imparted to these programs the momentum which will carry them forward to achievement of significant increases in freedom of action and maneuver of combatant forces. With keen insight and deep understanding of the Navy’s logistic concepts and procedures he sponsored and supervised the implementation of improvements which have contributed to economy and which will significantly enhance the management and budgeting of fleet logistics in the future, thereby increasing combat readiness. He was mindful of the need to improve the living and working conditions of the men assigned to his command, and through personal supervision and guidance achieved a marked increase in the habitability of the old and obsolescent ships assigned to his force, thereby raising morale and increasing the readiness of the Fleet. By his outstanding leadership, judgment, energy, and inspiring devotion to duty throughout, Rear Admiral Ailes upheld the highest traditions of the United States Naval Service.