The President of the United States of America takes pleasure in presenting the Legion of Merit with Combat “V” to Lieutenant Colonel William Joseph Davis (MCSN: 0-49480), United States Marine Corps, for exceptionally meritorious conduct in the performance of outstanding services to the Government of the United States while serving in various capacities with the FIRST Marine Division in connection with military operations against the enemy in the Republic of Vietnam from 25 August 1967 through 21 June 1968. Initially assigned as the Commanding Officer of the First Battalion, Seventh Marines, Lieutenant Colonel Davis continually displayed exceptional leadership and sound judgment in the accomplishment of all assigned tasks, instilling in his units the desire to aggressively engage the enemy. On 3 January 1968, when the Viet Cong attempted a major rocket attack on the DaNang vital area from within his Tactical Area of Responsibility, his observation posts pinpointed the launching sites so rapidly that artillery fire was brought to bear on the enemy within two minutes of the initial launch, forcing the Viet Cong to delay and eventually abort their mission, leaving behind twenty-two unfired rockets. On another occasion, his units closed so rapidly on an enemy force that the Marines captured the first 122-mm. rocket launcher complete with sight, tripod and firing device. Skillfully leading his battalion in battle, Lieutenant Colonel Davis was consistently in a forward position where, despite the heavy volume of fire, he personally directed the actions of his men, encouraging and inspiring them by his presence in the hazardous area. Vigorously pursuing all pacification and redevelopment programs which would improve the living standards of the Vietnamese people, he worked tirelessly to develop a comprehensive civil affairs program and succeeded in establishing mutual respect and smooth working relationships with civilian and military leaders. Reassigned on 17 March as the G-3 Operations Officer for the FIRST Marine Division, Lieutenant Colonel Davis continued to distinguish himself by his superior professional skill. His foresight was largely responsible for providing continuity of effort, despite frequent changes in personnel, and earned him the respect and admiration of all his associates. As a result of his tact and diplomacy, he maintained outstanding relations with commanders of other Allied Forces. By his superior professional ability, inspiring leadership and unwavering devotion to duty throughout, Lieutenant Colonel Davis rendered distinguished service to his country and upheld the highest traditions of the Marine Corps and of the United States Naval Service. (Lieutenant Colonel Davis is authorized to wear the Combat “V”.)



