The President of the United States of America takes pleasure in presenting a Gold Star in lieu of a Second Award of the Silver Star to Lieutenant Colonel William Joseph Davis (MCSN: 0-49480), United States Marine Corps, for conspicuous gallantry and intrepidity in action while serving as Commanding Officer of the First Battalion, Seventh Marines, FIRST Marine Division (Rein.), FMF, in connection with combat operations against the enemy in the Republic of Vietnam. On 14 February 1968, Lieutenant Colonel Davis deployed his battalion on a search and destroy operation in the vicinity of Hills 270 and 310 south of DaNang. Early in the afternoon, as Company C and the Command Group were advancing along the ridgeline of Hill 270, they observed a well-armed, estimated company of North Vietnamese maneuvering in the valley below and immediately launched an attack. Within minutes, Lieutenant Colonel Davis arrived by helicopter, courageously debarked in full view of the enemy and, after expertly assessing the situation, assumed control of the supporting fire missions. In the ensuing fire fight, he repeatedly exposed himself to hostile fire to direct air strikes and coordinate heavy artillery fire against enemy positions. In large measure as a result of his astute tactical judgment, his unit’s initial contact with the enemy resulted in thirty-three enemy confirmed killed, without sustaining a single Marine casualty. The following day, he was maneuvering his units from Hill 270 to Hill 310 when two platoons of Company C came under heavy automatic and semiautomatic weapons fire from a well-entrenched, numerically superior enemy force, sustained several casualties and were temporarily pinned down. Without hesitation, Lieutenant Colonel Davis led the Command Group forward to reinforce the beleaguered company. Directing his men to covered positions, he fearlessly continued across the open, fire-swept area to the most forward position where, despite the heavy volume of enemy fire which struck the ground around him, he directed the fire of his men, encouraging and inspiring them by his presence in the hazardous area. With great skill and daring, he coordinated air strikes to within fifty meters of his position and directed strafing and simulated bombing passes over the entrenched enemy, enabling medical evacuation helicopters to enter a small clearing and extract the casualties. Throughout the entire operation, Lieutenant Colonel Davis remained exposed to hostile fire to direct his men, coordinate the medical evacuation flights and adjust supporting arms. Under his dynamic leadership, the battalion sustained only minimum casualties while inflicting heavy casualties on the enemy, including sixty-five North Vietnamese soldiers confirmed killed. His intrepid actions and indomitable fighting spirit inspired all who observed him and were instrumental in the successful accomplishment of his unit’s mission. By his extraordinary courage, superb leadership and selfless devotion to duty at great personal risk, Lieutenant Colonel Davis upheld the highest traditions of the Marine Corps and of the United States Naval Service.