The President of the United States of America takes pleasure in presenting the Navy Distinguished Service Medal to Vice Admiral Ralph Louis Shifley (NSN: 0-72375/1310), United States Navy, for exceptionally meritorious and distinguished service in a position of great responsibility to the Government of the United States as Deputy Chief of Naval Operations (Logistics) from September 1967 to February 1971. An especially vigorous support of SEALIFT as a vital element of air power, Vice Admiral Shifley promoted many innovations to improve the effectiveness of the SEALIFT forces of the future, such as inter-modal transportation systems, containerization and development and acquisition of multi-purpose cargo ships. He reorganized the ammunition reporting system of the Navy to improve control over acquisition, distribution and expenditure of ammunition. The improved reporting system appreciably increased timeliness and accuracy, thereby enhancing the readiness posture of the Navy, particularly of those forces engaged in conflict in Southeast Asia. As Chairman of the Military Construction Review Board, Vice Admiral Shifley established and monitored a priority system to insure that limited military construction funds were applied to those projects which made the most meaningful contribution to overall Navy objectives. Concurrently, he was successful in obtaining additional family housing units, thus improving the critical housing situation for naval personnel., and in advancing the Navy Distillate Fuel Program which promises to result in cleaner ships, in reduced maintenance expenditures, and in minimized detrimental effect on the environment. As representative of the Chief of Naval Operations on the Military Logistics Council, the Logistics Systems Policy Committee and other important boards and committees, Vice Admiral Shifley expertly stated and supported Naval policy on logistic matters, and was esteemed by his counterparts in the other services who frequently sought his guidance and counsel. Through his dynamic leadership, sound judgment and dedication, Vice Admiral Shifley materially enhanced the management of the Navy’s logistic programs and upheld the highest traditions of the United States Naval Service.